REBRANDING
PARTICIPATION
I participated in building the new brand image of Popcarte in collaboration with the external agency, BeDandy.
BeDandy was responsible for creating the initial branding framework, and our team worked on implementing it across all brand platforms,
Popcarte is a fully customizable online stationery brand. Our approach aimed to showcase the expressive strength that has fueled Popcarte since its inception, capitalizing on its distinctive assets: an extensive range of cards to cater to various styles and preferences, along with limitless customization possibilities. By leveraging these strengths, BeDandy positioned Popcarte as a leader in free expression.
BeDandy was responsible for creating the initial branding framework, and our team worked on implementing it across all brand platforms,
Popcarte is a fully customizable online stationery brand. Our approach aimed to showcase the expressive strength that has fueled Popcarte since its inception, capitalizing on its distinctive assets: an extensive range of cards to cater to various styles and preferences, along with limitless customization possibilities. By leveraging these strengths, BeDandy positioned Popcarte as a leader in free expression.
Throughout the project, we ensured the consistent application of this vision and brand identity across every platform, striving for cohesiveness and an optimal user experience.
Our objective was to enhance Popcarte's presence in the online stationery market and attract new customers by emphasizing the brand's personalization and freedom of expression.
Our objective was to enhance Popcarte's presence in the online stationery market and attract new customers by emphasizing the brand's personalization and freedom of expression.
ASO iOS - Postal Cards
Home Banners, website merch etc.
Flyer Amazon
Packaging masking tape
Subway Poster
Subway Poster